PSV confirms new sponsorship deal with Philips: ‘Shirt is now worth more than ever’

PSV and Philips have confirmed the brand new sponsorship deal. The 2 sides have been working collectively for 107 years, the longest-running dedication on the earth. Toon Gerbrands, PSV’s basic supervisor, is delighted with the brand new settlement.

“Within the first week that I began right here (July 2014, ed.) I heard that Philips was going to get off the chest”, Gerbrands begins speaking to the Eindhovens Dagblad. “That appeared like an enormous problem to me and I had estimated that it might be spectacular information. From Philips we heard the story that we might get extra out of it. We received the prospect to discover a new shirt sponsor and so they stayed on. as the biggest co-sponsor within the Netherlands. Now the shirt is price greater than ever. “

The brand new deal ensures that Philips will stay the namesake of the PSV stadium at the very least till June 30, 2031. As well as, there’s collaboration in every kind of different methods. “Years in the past, the place to begin was to let the sponsoring relationship make a smooth touchdown, though the thought was that PSV and Philips are inextricably linked,” says Philips CEO Frans van Houten.

“In 2011, Philips, along with the municipality of Eindhoven, was nonetheless a rescue occasion for PSV and we helped to maintain the membership afloat. We then indicated that PSV must be much less depending on Philips. We at the moment are virtually ten years later and the latter. succeeded “, concludes Van Houten.

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